2025AMSAC: 2025 AMS Annual Conference Le Westin Hotel Montreal, Canada, May 21-23, 2025

Conference website	https://www.ams-web.org/annual-conference
Submission link	https://easychair.org/conferences/?conf=2025amsac
Submission deadline	November 1, 2024

2025 Academy of Marketing Science (AMS) Annual Conference

Going Back to the Roots of Marketing

May 21–23, 2025

As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with industry while maintaining academic rigor. By doing so, we ensure our research remains impactful and addresses the practical needs of marketers, as well as contributing to the advancement of marketing knowledge.

For marketing research to be truly valuable, it must have a theoretical framework, adhere to methodological rigor, and address real-world challenges marketers face. In addition, focusing on pressing societal and global challenges reinforces the idea that marketing research should seek to make a broader impact beyond the confines of academic journals. By aligning our research with societal needs and industry challenges, we increase the relevance of our work and contribute to a greater societal and social impact. The balance between rigor and relevance is appropriate and necessary for advancing marketing research and the betterment of society at large.

To show its commitment to practically relevant research, AMS has launched the Building the Bridge initiative, which includes the Building the Bridge Research Grant to support AMS’s commitment to practically relevant research, the AMS Sparks a free, innovative series that transforms marketing research into actionable marketing insight, and the AMS Illuminations a podcast series for conversations with AMS Fellows about their professional journeys, the impactful research they are conducting, and the valuable insights they've gathered along the way. To complement these initiatives, we invite you to submit research papers and special session proposals relating to returning to the roots of marketing research and similarly relevant topics.

 

The submission system for papers and special session proposals will open at the end of August.

The submissions will be due: November 1, 2024.

 

Program Co-Chairs

Venue

The conference will be held at the Le Westin, Montréal, Canada. 

List of Tracks and Trach Chairs

• Advertising and Communications - Jean-Luc Herrmann (University of Lorraine, France), Claas Christian Germelmann (University of Bayreuth, Germany)
• AI and Marketing Analytics - Patricia Rossi (SKEMA Business School, France), Melanie Richards (East Tennessee State University, USA)
• Augmented Reality, Virtual Reality, and Metaverse - Graeme McLean (University of Strathclyde, UK), Jennifer Brannon Barhorst (College of Charleston, USA)
• B2B Marketing, Strategy, and Supply Chain Management - Benjamin Österle (Heilbronn University of Applied Sciences, Germany), Marc Kuhn (Duale Hochschule Baden-Württemberg Stuttgart, Germany)
• Brand and Product Management - Rico Piehler (Macquarie University, Australia), Mohamed Didi Alaoui (IAE Nice, France)
• Consumer Behavior and Consumer Well-Being - Clark Johnson (Pepperdine University, USA), Brittney Bauer (Loyola University of Chicago, USA), Mark Arnold (Saint Louis University, USA)
• Consumers in the Age of the Internet - Sabinah Wanjugu (University of Southern Indiana, USA), Patrick Fennell (Kennesaw State University, USA)
• Diversity, Equity, and Inclusion in Marketing - McDowell Porter III (California State University, Fresno, USA)
• Hospitality, Tourism, Sports, and Entertainment Marketing - Yu-Shan (Sandy) Huang (Texas A&M University, Corpus Christi, USA), Dimitrios Buhalis (Bournemouth University, UK)
• International Marketing - Melanie Lorenz (Florida Atlantic University, USA)
• Luxury and Fashion Marketing - Camila Lee Park (EDC Paris Business School, France), Mauro Fracarolli Nunes (EDC Paris Business School, France)
• Marketing Pedagogy and Education - Franck Celhay (Montpellier Business School, France)
• Personal Selling, Sales Management, Organizational Frontlines - Colin Gabler (Auburn University, USA), John Galvan (Missouri State University, USA)
• Public Policy, Ethics, CSR and Entrepreneurial Marketing - Kate Kim (University of Wisconsin–Eau Claire, USA), Cynthia Sullivan (University of South Alabama, USA)
• Research Methods - Susanne Adler (Ludwig-Maximilians-University Munich, Germany), Constant Pieters (Copenhagen Business School, Denmark)
• Retailing, Omni-Channel, and Pricing - Sandrine Heitz-Spahn (University of Lorraine, France), Julien Troiville (University of Quebec in Montreal, Canada), Karine Picot-Coupey (University of Rennes, France)
• Services Research and Healthcare Marketing - Kyung-Ah (Kay) Byun (University of Texas at Tyler, USA), Anupama Ambika (IMT, Dubai)
• Social Media and Digital Marketing - Ingrid Poncin (UCLouvain, Belgium), Sylvain Sénécal (HEC Montréal, Canada), Carsten D. Schultz (University of Hagen, Germany)
• Doctoral Colloquium - John Ford (Old Dominion University, USA), Mathieu Kacha (University of Lorraine, France)
• Mary Kay Inc. Doctoral Dissertation - Yany Grégoire (HEC Montréal, Canada), Clay M. Voorhees (University of Alabama, USA),  Paul W. Fombelle (Northeastern University, USA)
• Special Sessions - Mathieu Kacha (University of Lorraine, France), Hyunju Shin (Kennesaw State University, USA), Nina Krey (Rowan University, USA)
• Proceedings Editors - Jasmine Parajuli (Southern Arkansas University, USA), Amrita Dey (University of Denver, USA)

Submission Guidelines

AMS Conference Paper Policies

• Authors (or at least one author) of accepted papers are required to register for the Annual Conference AND to present the accepted research in the session designated in the conference program. Presenters are expected to be present for the entire session as the session chair may change the timing of individual presentations. Any research submission (competitive or special session) accepted for presentation but not presented at the conference will NOT appear nor be acknowledged in the official conference proceedings (Developments in Marketing Science) published by Springer.
• If at least one of the authors of a paper has not registered by the early bird deadline (approximately 6 weeks prior to the conference), the paper is subject to be deleted from the program. Thus, prior to submission, please consider the submission of the paper seriously and take into account any uncertainties about the author(s) NOT being able to attend.
• All conference participants should be active AMS members.
• It is against AMS policy to submit the same paper or proposal to multiple tracks or to multiple conferences simultaneously, or to resubmit a previously accepted paper.
• An individual may not be an author or co-author on more than three (3) competitive papers or structured abstract submissions. Authors risk having all submissions deleted from consideration for a violation of this rule. Every submission consumes resources from AMS and its volunteers.
• An individual requiring a visa to travel to the conference should apply for his/her visa in a timely manner and carefully consider the likelihood they can attend the conference prior to registering. Cancellation fees will apply to an individual who is unable to attain his/her visa. Authors facing visa issues should carefully consider a backup plan allowing a coauthor to present should visa/immigration problems prevent attendance. Please note that virtual presentations are not offered. 

Guidelines for Submitting Manuscripts and Special Session Proposals

Please submit structured abstracts, competitive papers, or special session proposals electronically using the EasyChair conference management system, which can be accessed at the following website: https://easychair.org/conferences/?conf=2025amsac

The Developments in Marketing Series will publish only full papers. Thus, authors wishing to publish a full paper should submit full papers to the conference. One-page abstracts will be compiled into a separate collection of abstracts featured on the AMS website.

Full paper submissions should not exceed 12 single-spaced pages or 7,000 words, whichever is less, in total length, including all exhibits and references (Times New Roman 12 pt. font, 1-inch margins, see the https://www.ams-web.org/help for detailed formatting information). Be sure to include the title with each submission but do not include a title page with author identification in the submitted document file. The title of the paper, names and affiliations of each author, and complete contact information for the corresponding author(s) (address, e-mail address, phone) will be requested. Please be sure to spell all author names correctly. Misspelled names create problems in creating the program and effective communication. It is against AMS policy to submit the same paper or special session proposal to multiple tracks. Manuscripts will be double-blind reviewed. Only papers submitted as full papers can be published in the proceedings published by Springer. A full paper may also be published as a one-page abstract in a separate collection of abstracts.

Structured abstract submissions should not exceed 4 single-spaced pages following the guidelines and an example structured abstract at https://www.ams-web.org/help. Structured abstracts accepted for presentation are published as a one-page abstract in the collection of abstracts featured on the AMS website.

Special session/panel proposals can be submitted through the EasyChair system to the special session submissions track. Proposals should contain a 50-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. If the special session contains individual presentations, each with its own unique “talk” title, then each presentation should be entered into the system separately with a unique identifier in the title tying it back to the special session. In other words, if the special session is about “Fun at AMS,” individual “talks” would have a title like: “Fun at AMS: How to Network Professionally at Receptions.” If you have any questions about the fit of your special session, please contact one of the special session co-chairs prior to uploading a proposal submission. Special session/panel proposals will be reviewed, and those rated as the highest quality and most in keeping with the conference theme will be accepted for presentation. Special sessions/panels can only be published as one-page abstracts in the collection of abstracts. The program team welcomes all ideas for presentations, panels, or other sessions that may be of interest to the AMS Fellows. Please contact the one of the special session co-chairs with your ideas.

Please note that only full papers will be considered for the available BEST paper awards.

 

Awards

AMS recognizes multiple competitive papers with Awards.  A list of AMS Program Awards and processes can be found on the AMS website.  Competitive paper awards include:

• Wayne Delozier Award (best conference paper)
• Jane Fenyo Award (student-authored research)
• William R. Darden Award (best marketing research paper)
• Stanley Hollander Award (best services/retailing paper)
• Mary Kay Doctoral Student Awards (best dissertation and proposal)
• AMS Best Managerial Recommendations Award

Note that abstract submissions are not eligible for an award (e.g., only full papers will be considered).

Additional guidelines and formatting requirements for submissions can be found following this link: https://www.ams-web.org/help

All papers must be original and not simultaneously submitted to another journal or conference. 

Contact

All questions about submissions should be emailed to the Conference Co-Chairs: Mathieu Kacha, University of Lorraine (mathieu.kacha@univ-lorraine.fr) Hyunju Shin, Kennesaw State University (hshin13@kennesaw.edu)