ICTB 2024: The 5th International Conference on Tourism and Business (ICTB 2024) Bangkok, Thailand, August 21-23, 2024

Conference website	https://muic.mahidol.ac.th/eng/ictb2024/
Submission link	https://easychair.org/conferences/?conf=ictb2024
Abstract registration deadline	July 15, 2024
Submission deadline	July 15, 2024

International Conference on Tourism and Business (ICTB) 2024

Rethinking Tourism Sustainability: The Role of Destinations

Mövenpick BDMS Wellness Resort Bangkok, Bangkok, Thailand;

Date: 21-23 August 2024

(Conference webpage: https://muic.mahidol.ac.th/eng/ictb2024/)

Co-hosted by:

• Mahidol University International College (Thailand)
• Lucerne University of Applied Sciences and Arts (Switzerland), and
• Edinburgh Napier University (Scotland)

Special partner:

• Asian Ecotourism Network (AEN)

The 5th International Conference on Tourism and Business (ICTB) jointly organised by Mahidol University International College (Thailand), the Lucerne University of Applied Sciences and Arts (Switzerland), and Edinburgh Napier University (Scotland) is an international forum relative to tourism and business. Now reaching the fifth edition, the conference brings together scholars and practitioners in the domain of interest from around the world. The gathering of scholars and practitioners will be a great opportunity to share knowledge and to reinforce cooperation. The conference will provide a platform for international academics, consultants and professionals to present their studies and research findings in the broad fields of tourism, hospitality and business.

The conference aims to build global knowledge communities that cut horizontally across the legacy of knowledge, interdisciplinary thinking, structures and conversations. Enhancing and developing opportunities for further research in Southeast Asia, Europe and beyond, as well as strengthening the quality of research on tourism and business remain the main objectives.

Submission Guidelines

Here are some key points to consider before submitting your contribution to the ICTB 2024 research conference being held in Bangkok. You can also find the requirements for contents on our conference webpage at:  https://muic.mahidol.ac.th/eng/ictb2024/

What can be submitted?

ICTB 2024 will highlight various insights in research and practical issues relevant to the field of business administration and tourism. The target group includes, but is not limited to, tourism and hospitality industry professionals, executives and employers, representatives of tourism authorities and marketing organisations, researchers and consultants in the tourism and hospitality industry, and researchers in the field of business administration.

This two-day conference will discuss recent findings and future challenges from leading academic experts, consultants and practitioners in the field in the form of keynotes and paper presentations in parallel thematic sessions. Research papers should be in line with the conference topics. Nevertheless, please note that we welcome also other research endeavors that are related to tourism and business.

Important Dates

- Extended abstract or full paper submission due:	15 July 2024
- Notification of acceptance due:	31 July 2024
- Revision of accepted paper due:	31 August 2024
- Early bird registration:	1 April - 31 July 2024
- Regular registration:	1 August 2024 – 10 August 2024

Conference Themes

Theme 1) Rethinking Sustainability

Promoting sustainable destinations, renew tourism offerings, AI and technologies for resilient, sustainable and meaningful destination

Following are the suggested topics (but not limited to) of this theme

• Implementing sustainability practices and building resilience for healthy destinations (e.g., new changes after crisis; DEI [destination, equity, and inclusion])
• The philosophical underpinnings and applied practice of regenerative tourism
• Climate-friendly Tourism Mechanisms (e.g. carbon offset, environmental policy)
• Roles of tourism destination and Contributing to Net-Zero Goals
• Transforming tourism destinations and tourism products with new technologies to move towards sustainability
• Tourism business, entrepreneurs and economic re-thinking for more responsible, ethical operations and practices
• Responsible tourist behavior and transformative experiences with learning and behavioural change
• Development of sustainable business models in tourism-related industry
• Building resilience and sustainability in tourism through data and new technologies
• Data analytics for destination management
• Advanced technology and AI for enhanced tourist experience
• Shaping Sustainable Tourism  using smart system and AI
• Sustainable Destination and Advanced Technology

Theme 2) High-Value Tourism Products for Better Tourism Experiences

Health, Wellness, and Gastronomic Tourism

Followings are the suggested topics (but not limited to) of this theme

• Changes in consumer behaviours after the pandemic on health and wellness, as well as gastronomy tourism and tourism products
• Destination/business strategies related to on health and wellness, as well as gastronomy tourism and tourism products to be resilient to/to survive in the post-pandemic times
• Role of health and wellness, as well as gastronomy tourism to support SDGs goals at destinations
• Health and wellness, as well as gastronomy tourism in destination branding
• Enhancing destination values with health and wellness, as well as gastronomy tourism products
• Medical tourism
• Spa tourism; Spa resort; Spa management/development
• Health tourism, Healthcare tourism, Health service tourism; Healing tourism/hospitality
• Wellness tourism, Well-being tourism, Wellness resort
• Gastronomy represented as destination's identity, and cultural heritage
• Innovation and Trends in health and wellness, as well as gastronomy tourism
• Food Tourism Events
• Other themes related to health and wellness, as well as gastronomy tourism

Theme 3) Sustainable Event Destinations

Environmentally Impactful Events, Event Destinations, Zero-Waste Initiatives, Sustainable Venues

Followings are the suggested topics (but not limited to) of this theme

• Sustainability Practices in Event Planning
• Zero-Waste Initiatives in Event Management
• Eco-Friendly Venues and Destinations
• Innovative Technologies for Green Events
• Community Engagement in Sustainable Event Planning
• Cultural Sustainability: Honoring Traditions and Heritage
• Climate Resilient Event Strategies
• Economic Sustainability: Balancing Profit and Responsibility
• Sustainability Practices in Event Planning
• Innovating Event Management for Net-Zero Mission

Committees

Scientific Committee

Asst. Prof. Dr. Ake Pattaratanakun	Chulalongkorn Business School, Thailand
Assoc. Prof. Dr. Danupol Hoonsopon	Chulalongkorn Business School, Thailand
Assoc. Prof. Dr. Nuttapol Assarut	Chulalongkorn Business School, Thailand
Prof. Dr. Anna Leask	Edinburgh Napier University, Scotland
Prof. Dr. Jane Ali-Knight	Edinburgh Napier University, Scotland
Prof. Dr. Lynn Minnaert	Edinburgh Napier University, Scotland
Prof. Dr. Paul Barron	Edinburgh Napier University, Scotland
Dr. Eerang Park	Edith Cowan University, Australia
Dr. Elaine Yang	Griffith University, Australia
Dr. Maria Golubovskaya	Griffith University, Australia
Dr. Anna Para	Lucerne University of Applied Sciences and Arts, Switzerland
Dr. Florian Eggli	Lucerne University of Applied Sciences and Arts, Switzerland
Prof. Dr. Fabian Weber	Lucerne University of Applied Sciences and Arts, Switzerland
Prof. Dr. Jürg Stettler	Lucerne University of Applied Sciences and Arts, Switzerland
Prof. Dr. Timo Ohnmacht	Lucerne University of Applied Sciences and Arts, Switzerland
Asst. Prof. Dr. Dolchai La-ornual	Mahidol University International College, Thailand
Asst. Prof. Dr. Kaewta Muangasame	Mahidol University International College, Thailand
Asst. Prof. Dr. Malinvisa Sakdiyakorn	Mahidol University International College, Thailand
Asst. Prof. Dr. Sompong Amnuay-Ngerntra	Mahidol University International College, Thailand
Assoc. Prof. Dr. Viriya Taecharungroj	Mahidol University International College, Thailand
Assoc. Prof. Dr. Walanchalee Wattanacharoensil	Mahidol University International College, Thailand
Asst. Prof. Dr. Amy Ching Tsu Hsueh	National Open University, Taiwan
Dr. Eunice Tan	Singapore Institute of Management, Singapore
Dr. Arif Kamisan Pusiran	Universiti Malaysia Sabah, Malaysia
Prof. Dr. Tomaž Kolar	University of Ljubljana, Slovenia
Asst. Prof. Dr. Jacey Ja Young Choe	University of Macau, Macau SAR, China

Organising Committee
Suwadee Talawanich Walanchalee Wattanacharoensil Wai Tak To Michael Naglis Rangson Chirakranont Sompong Amnuay-Ngerntra Veena Thavornloha Teerawan Nuntakij Laddawan Jianvittayakit Veerades Panvisavas	Mahidol University International College, Thailand
Anna Para Timo Ohnmacht Jürg Stettler	Lucerne University of Applied Sciences and Arts, Switzerland
Jane Ali-Knight Lynn Minnaert	Edinburgh Napier University, Scotland

Keynote Speakers

1. Dr. Alessandro Inversini, Associate Professor at EHL Hospitality Business School

Session theme: Building Resilience and Sustainability in Tourism through Data and New Technology

2. Dr. Martin Robertson, Associate Professor at Edinburgh Napier University

Session theme: Sustainable Events and Net Zero

3. Dr. Tanupol Virunhagarun, M.D., Chief Executive Officer of BDMS Wellness Clinic and BDMS Wellness Resort

Session theme: High-Value Tourism Products for Better Tourism Experiences

4. Prof. Chulathida Chomchai, M.D., Dean of Mahidol University International College

Session theme: Accessible Thailand Wellness Tourism (ATWT): A Showcase of Collaborative Efforts among Stakeholders in a Wellness Destination

Publication

If your paper is accepted, it will be published in the conference proceedings indexed with ISSN. The copyrights will remain with the authors at all times.

Venue

Movenpick BDMS Wellness Resort Bangkok

2 Wireless Road, Lumpini, Patumwan, 10330 Bangkok Thailand

Hotel website: https://www.movenpickbdmsbangkok.com/

Contact

For more information, please contact:

Mahidol University International College999 Phutthamonthon 4 Road, Salaya,Nakhonpathom, Thailand 73170

Telephone: +66 (0) 2 700 5000 Ext. 4419, 4404Email: icconference@mahidol.ac.th