RISM2025: Research Innovations in Sustainable Marketing: A Global Symposium ESIC University Madrid, Spain, May 27, 2025

Research Innovations in Sustainable Marketing – RISM 2025 is the first global symposium that brings together scholars and practitioners who want to share their insights on the successful integration of the triple bottom line – economic success, environmental stewardship, and supply chain equity – across the marketing function from new product development to post-consumption. The RISM 2025 symposium will be held in person in Madrid, Spain on May 27, 2025 as a prelude of the 53^rd EMAC Conference hosted by ESIC University.

Submission Guidelines

All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:

• Full papers
• Extended Abstracts
• Abstracts

List of Topics

Topics of interest include (but are not limited to) the following

• Sustainable Marketing Strategy

  • The role of sustainable marketing in building brand equity and long-term economic success.
  • Infusing sustainable marketing culture throughout the organization.
  • Corporate social responsibility reporting as a marketing communication tool.
  • Design of effective marketing communications for sustainable goods and services.

• Sustainable Consumer Behavior

  • Encouraging choices by consumers that are environmentally and/or socially sustainable.
  • Development and application of consumer segmentation models that differentiate consumers in terms of sustainable purchase behaviors.
  • Identification and/or testing of approaches to narrowing the consumer intention-behavior gap for sustainable goods and services.
  • Discovery of effective ways to increase consumer willingness to pay a “green premium” to increase sustainable product options.
  • Innovative use of social media to promote sustainable consumption.

• Sustainable Supply Chain Implementation & Management

  • Building and managing circular supply chains that are economically viable.
  • Use of data analytics and AI to assist development and management of circular supply chains.
  • The potential for clean block chain technology to assist with the development and management of sustainable supply chains.
  • Fair trade practices that benefit supply chain stakeholders and the brand.

• Sustainable Product Innovation and Diffusion

  • Development of innovative sustainable goods and services with real market potential.
  • Development of sustainable consumption options in product contexts that are outside of the traditional scope of many academic marketing studies, e.g., housing, entertainment, and hospital services.
  • Innovative marketing strategies for new sustainable ventures.

• Ethical Issues in Sustainable Marketing

  • Corporate hypocrisy.
  • Native advertising.
  • Transparency in CSR reporting.

• Global Issues in Sustainable Marketing

  • Sustainable marketing issues in developing and emerging markets.
  • Cross-cultural differences and similarities in consumers’ beliefs, attitudes, and behaviors regarding sustainable consumption.
  • Innovations in sustainable travel and travel with purpose.
  • Case studies of companies, NGOs, and government organizations that have developed and successfully implemented innovative sustainable marketing programs and interventions in one or more countries.

Committees

RISM2025 Planning Committee 

• VOLKAN ALTINTAŞ, Izmir Katip Celebi University – Turkey
• Rajeev Batra, University of Michigan – USA
• CB Bhattacharya, University of Pittsburgh – United States
• Bryan Bollinger, New York University – United States
• Qimei Chen, University of Hawaiʻi at Mānoa – United States
• T. Bettina Cornwell, University of Oregon – United States
• David A. Griffith, Texas A&M University – United States
• Asaad Ali Karam A. Karam, University of Duhok – Iraq
• Joya Kemper, University of Canterbury – New Zealand
• Ajay Kohli, Georgia Tech – United States
• Angela Lee, Northwestern University – United States
• Jana Majerova, AMBIS University – Czech Republic
• George Newman, University of Toronto – Canada
• Anayo Nkamnebe, Nnamdi Azikiwe University – Nigeria
• Mark Peterson, University of Wyoming – United States
• Carla Rodríguez Sánchez Rodriguez-Sanchez, University of Alicante – Spain
• Rajendra Srivastava, Indian School of Business – India
• Valérie Swaen, Université catholique de Louvain – Belgium | IESEG School of Management – France

RISM2025 Co-Chairs

• Dana Alden, University of Hawaiʻi at Mānoa – USA
• Elif Karaosmanoglu, Istanbul Technical University – Turkey
• Rafael Currás Pérez, University of Valencia – Spain
• Gergana Nenkov, Boston College – USA
• Rodoula Tsiotsou, University of Macedonia – Greece
• Karolos A. Papadas, University of York – United Kingdom
• Preeti Shroff-Mehta, Northwestern University – USA
• Ahmad Aljarah, Bahcesehir Cyprus University – North Cyprus

Publication

RISM2025 proceedings will be published in Business Research Proceedings (ISSN: 2993-0049) Published by Luminous Insights Publishing

Venue

ESIC University, Madrid, Spain

Contact

All questions about submissions should be emailed to Dr. Ahmad Aljarah at rism@hawaii.edu