Download PDFOpen PDF in browserHermeneutics of the Image, and Its Role in Solving Visual ProblemsEasyChair Preprint 839019 pages•Date: July 5, 2022AbstractThis scientific article is part of the teaching-learning process, on the hermeneutics of the image, to solve visual problems. The aforementioned variables contribute to the significant development of the interpretation of sensory arguments, whether tangible or intangible. A group of second and fourth semester students of the Graphic Design Career - FACSO - University of Guayaquil, were selected to expose them to challenges with varying degrees of complexity, from identity rethinking of a commercial nature, to stages of materialization on related visual proposals. to the design of strategic packaging Keyphrases: Visual problems, graphic design, hermeneutics of the image, teaching
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