Author:Maik Hammerschmidt

Publications
Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement Susana C. Silva, Roberta De Cicco, Maria Levi and Maik Hammerschmidt EasyChair Preprint 9367
Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement Susana C. Silva, Roberta De Cicco, Maria Levi and Maik Hammerschmidt EasyChair Preprint 9367
Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement Susana C. Silva, Roberta De Cicco, Maria Levi and Maik Hammerschmidt EasyChair Preprint 9367