Author:Flávio Brambilla

Publications
The Archetype of Bolsonaro Candidate in the Brazilian Presidential Election in the Perception of the Young Elector (an Abstract) Ciro Gusatti, Flávio Brambilla and Daniela Prevedello EasyChair Preprint 3252
Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an Abstract) Flávio Régio Brambilla, Silvia Paula Bittencourt and Ciro Eduardo Gusatti EasyChair Preprint 3248
Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract) Kleber Souza and Flávio Brambilla EasyChair Preprint 3246
Consumer Behavior in Higher Education: Professional Ambitions of Students in South Brazil (an Abstract) Chiara Sehn, Mirela Santos and Flávio Brambilla EasyChair Preprint 3245
An Experimental Study on the Effect of Sound and Visual Logos in Brand Recognition (an Abstract) Teilor Fianco, Ciro Gusatti and Flávio Brambilla EasyChair Preprint 3238
Value Co-Creation and the Relationship Between Professor and Students in the University Classroom (an Abstract) Maicon Silva and Flávio Brambilla EasyChair Preprint 3237
Gender and Consumer Behavior in the Child Toys Market (an Abstract) Tamara Campos, Mirela Santos and Flávio Brambilla EasyChair Preprint 3236
Sports Marketing: Feelings and Emotions of Soccer Fans in Brazil (an Abstract) Raquel Theobald, Mirela Santos and Flávio Brambilla EasyChair Preprint 3235
Schools’ Evaluations and the Advocacy Roles of Students (an Abstract) Flávio Brambilla and Bruno Morgado Ferreira EasyChair Preprint 3234
Value Co-Creation as a Promotional Strategy to Build the Institutional Image to a Hospital Located in the South of Brazil (an Abstract) Melissa Kanitz and Flávio Brambilla EasyChair Preprint 3204

Keyphrases

archetypal images, Brand Image², Brand Recognition, Child Consumption, classroom, Classroom Relations, Co-creation Design, Co-creation Practices, Colors, consumer behavior³, Design Management, experimental study, Feelings and Emotions, gender, Higher Education Institutions, Marketing Education², Multiple Case Studies, Political Marketing, service-dominant logic³, Soccer Fans, Sound and Visual Logos, Sound Branding, Sports Marketing, student evaluation, students, theoretical model, Toys Market, Universities, value co-creation², value-in-use.