Dreaming in Digital: Exploring Augmented Reality's Role in E-Commerce

EasyChair Preprint 12072

Abstract

This paper delves into the transformative potential of augmented reality (AR) within the realm of online commerce. This abstract embarks on a journey through the immersive landscapes of AR, dissecting its pivotal role in reshaping the digital shopping experience. Through a comprehensive analysis of market trends, technological advancements, and consumer behaviors, this paper illuminates the symbiotic relationship between AR and e-commerce, revealing how AR technologies enrich and redefine the online retail space. By examining case studies and industry insights, it underscores the profound impact of AR on product visualization, customer engagement, and purchase decision-making processes.

Keyphrases: Augmented, e-commerce, reality

@booklet{EasyChair:12072,
  author    = {Jane Smith and Julia Anderson},
  title     = {Dreaming in Digital: Exploring Augmented Reality's Role in E-Commerce},
  howpublished = {EasyChair Preprint 12072},
  year      = {EasyChair, 2024}}