A Meta-Analysis of the Role of Subjective Norm in Information Technology Acceptance

EasyChair Preprint 14498

Abstract

This study aims to examine the factors influencing the transportation mode choices of university students in Da Nang, a city in a developing country. With data collected from over 400 students at universities in Da Nang, The Multinomial Logit Model (MNL) is used to examine the influence of various factors on the choice of transportation mode for students in Da Nang. The developed transportation mode choice model includes socioeconomic characteristics of students and trip-specific characteristics such as travel time, distance, and transportation costs. The results indicate that travel time, school location, gender, year of student, and motorcycle ownership are the key factors affecting the choice of transportation mode for students.

Keyphrases: Da nang Vietnam, Multimedia Logit Model, discrete choice modeling, mode choice, travel behavior

@booklet{EasyChair:14498,
  author    = {Nguyen Van Noi and Cao Thi Xuan My},
  title     = {A Meta-Analysis of the Role of Subjective Norm in Information Technology Acceptance},
  howpublished = {EasyChair Preprint 14498},
  year      = {EasyChair, 2024}}