Measuring the Effectiveness of Metaverse-Based Hospitality Experiences Using the Extended AIDUA Approach

EasyChair Preprint 13923

Abstract

As the hospitality industry continues to embrace the potential of the metaverse, it becomes increasingly important to measure the effectiveness of these immersive experiences. The Extended AIDUA (Attention, Interest, Desire, Understanding, Action) approach provides a comprehensive framework for evaluating the success of metaverse-based hospitality experiences.

This paper explores the application of the Extended AIDUA approach in the context of the metaverse, focusing on how hospitality businesses can leverage this model to assess and enhance the impact of their virtual offerings. The study examines the key elements of the Extended AIDUA approach, including strategies for capturing user attention, fostering interest and desire, ensuring understanding, and facilitating action within the metaverse.

Keyphrases: Brand experiences, Customer Engagement, Metaverse, business growth, hospitality industry

@booklet{EasyChair:13923,
  author    = {Edwin Frank},
  title     = {Measuring the Effectiveness of Metaverse-Based Hospitality Experiences Using the Extended AIDUA Approach},
  howpublished = {EasyChair Preprint 13923},
  year      = {EasyChair, 2024}}