The Role of User Experience in Shaping the Success of Internet Banking Platforms

EasyChair Preprint 11654, version 2

Abstract

In the dynamic landscape of digital finance, the success of internet banking platforms is intricately tied to the quality of user experience (UX) they deliver. This research investigates the pivotal role played by user experience in influencing the adoption, satisfaction, and overall success of internet banking services. Employing a comprehensive methodology that combines user surveys, usability testing, and expert interviews, the study explores the nuanced dimensions of UX that contribute to the effectiveness and competitiveness of online banking platforms.

Keyphrases: Banking, Internet, platforms

@booklet{EasyChair:11654,
  author    = {Jane Smith and Robert Thomson},
  title     = {The Role of User Experience in Shaping the Success of Internet Banking Platforms},
  howpublished = {EasyChair Preprint 11654},
  year      = {EasyChair, 2024}}