Social Media Analytics for Educational Research: Methods and Applications

EasyChair Preprint 14028

Abstract

Social media analytics in educational research provides powerful tools for understanding learner behavior and engagement. By analyzing data from platforms like Twitter, Facebook, and Instagram, researchers can gain insights into students' interactions, preferences, and trends in educational content. Methods such as sentiment analysis, network analysis, and content analysis enable the examination of communication patterns and the identification of influential topics and communities. These insights can inform teaching strategies, curriculum development, and policy-making. However, ethical considerations, such as privacy and consent, must be addressed when utilizing social media data. Overall, social media analytics offers valuable applications for enhancing educational research and practice.

Keyphrases: AI-driven EdTech, Research methodologies, evaluation methods

@booklet{EasyChair:14028,
  author    = {James Henry and Steven Mark},
  title     = {Social Media Analytics for Educational Research: Methods and Applications},
  howpublished = {EasyChair Preprint 14028},
  year      = {EasyChair, 2024}}