Fast Food Consumption Behaviour Among School Of Quantitative Science (SQS) Students In Universiti Utara Malaysia.

EasyChair Preprint 2098

Abstract

Fast food is one type of food that can be prepared in a short time and sells to customers at an affordable price. Although fast food is popular lifestyle nowadays and economically, fast food is generally considered as an unhealthy food due to containing high calorie, saturated fat, sugar and salt which causing obesity disease in Malaysia increases. Therefore, this research is conducted to examine fast food consumption behaviour among SQS students in Universiti Utara Malaysia. The sample for this research is 265 students that selected from three courses (Industrial Statistics, Decision Science and Business Mathematics) in SQS. Statistical analysis was carried out with SPSS using t-test, Analysis of Variance (ANOVA), Pearson’s correlation and multiple linear regression. There are no significant difference of fast food consumption behaviour between gender (p-value=0.971) as well as between ethnics (p-value=0.148). Out of four factors (personal lifestyle, price quality inference, health issue and promotion attractiveness), only price quality inference (r=0.246) are statistically significant towards the fast food consumption behaviour with p-value of 0.069 at 90% significance level. In addition, for one unit increases in price quality inference, fast food consumption will be increased by 27.9% by holding others variables constants. As for conclusion, only price quality inference is able to influence the fast food consumption behaviour among SQS students.

Keyphrases: Fast Food Consumption, Personal lifestyle, Price quality inference, Promotion attractiveness, fast food, fast food consumption behaviour, health issue

@booklet{EasyChair:2098,
  author    = {Nurul Ain Anissah Mohd Nadzar and Hashibah Hamid},
  title     = {Fast Food Consumption Behaviour Among School Of Quantitative Science (SQS) Students In Universiti Utara Malaysia.},
  howpublished = {EasyChair Preprint 2098},
  year      = {EasyChair, 2019}}