A Critical Review on Quality of Experience for Videos and User Engagement on Social Media Platforms

EasyChair Preprint 11664

Abstract

Videos have been used to attract consumers and this has become an important marketing tool on social media platforms today. To meet users’ expectations, content providers and marketers need to understand the factors that influence video Quality of Experience (QoE) and efficiently managing resources to optimize video and content quality. Research on users' perceptions of video QoE has attracted increasing global attention in recent years. This paper critically reviews past research works on factors influencing user’ perceptions of video QoE and the relevant observed variables on social media. Through a systematic literature review, this paper contributes to social media adoption by investigating video QoE in the context of social media advertising, the relationship between video QoE and user engagement. The analysis of related works is able to highlight the gaps that have yet to be addressed.

Keyphrases: QoE, QoS, social media, user engagement, video quality

@booklet{EasyChair:11664,
  author    = {Choon Kwai Mui and Lim Tong Ming},
  title     = {A Critical Review on Quality of Experience for Videos and User Engagement on Social Media Platforms},
  howpublished = {EasyChair Preprint 11664},
  year      = {EasyChair, 2024}}