A Stimulus-Organism-Response Paradigm to Word-of-Mouth and Continuance Intention of Mobile Application

EasyChair Preprint 8696

Abstract

In recent years, the utilization of mobile applications has been increasing worldwide. However, the antecedents that would motivate users to engage with word of mouth and continue using mobile application are relatively understudied. Thus, this study looks to capture the variables that would drive users to continue using mobile application. In order to achieve this objective, a research model was developed via a uniquely developed Stimulus-Organism-Response framework. Following that, data was collected via an online survey which yielded 300 usable responses. Subsequently, the data was analyzed using PLS-SEM. The results show that perceived complementarity and perceived usefulness are significant facilitators of satisfaction. Besides, satisfaction was determined as a significant driver of word of mouth and continuance intention. Based on the results of this study, there were several insights proposed to the relevant stakeholders. In addition, this study filled the theoretical gap of comprehending the main antecedents influencing customers' intention to continue using mobile application.

Keyphrases: Partial least squares structural equation modeling, Stimulus-Organism-Response, continuance intention, mobile application, word-of-mouth

@booklet{EasyChair:8696,
  author    = {Yee Von Lim and Shi Ling Ng and Wei Lin Oh and Wan Ying Tan and Yi Zhe Too and Xiu Ming Loh and Garry Wei Han Tan},
  title     = {A Stimulus-Organism-Response Paradigm to Word-of-Mouth and Continuance Intention of Mobile Application},
  howpublished = {EasyChair Preprint 8696},
  year      = {EasyChair, 2022}}