Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract

EasyChair Preprint 5957

Abstract

In this research, we focus on big data as an organisational asset. We claim that big data is a part of organisational assets that is related to consumer-generated data as an intangible asset. From this point, this research aims to explore how value co-creation drivers, namely consumer attitudes such as trust, satisfaction, and commitment are related in the context of big data.

Furthermore, consumers’ privacy has become an important issue on online platforms, as third parties can get personal information for marketing purposes (Tufekci, 2008). In this study, the Communication Privacy Management Theory (CPM), and the Social Exchange Theory (SET) are adapted to investigate consumers’ trust, commitment, and satisfaction behaviours on companies’ value co-creation, and we aim to explore how the privacy concerns of consumers affect consumer behaviour on the way of creating value for the organisation.

Keyphrases: Big Data, Consumer Privacy Concerns, value co-creation

@booklet{EasyChair:5957,
  author    = {Melisa Mete and Gözde Erdogan and Ruya Yuksel},
  title     = {Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract},
  howpublished = {EasyChair Preprint 5957},
  year      = {EasyChair, 2021}}